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    <loc>https://www.merlinstonecypher.com/highlights/2023/9/29/journey-to-health</loc>
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    <lastmod>2023-09-30</lastmod>
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      <image:title>Highlights - Applying UX to Disease Management [New] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.merlinstonecypher.com/highlights/measure</loc>
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      <image:title>Highlights - Continuous Improvement [New] - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.merlinstonecypher.com/highlights/2017/12/29/family-locator-case-study</loc>
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    <lastmod>2018-07-15</lastmod>
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      <image:title>Highlights - Connecting Today's Family</image:title>
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      <image:title>Highlights - Connecting Today's Family</image:title>
      <image:caption>Brainstorming - Insights Combination This method was built upon insights that I gathered with ethnographic research, combination with current patterns or trends. This led directly to a design idea: a new, creative concept. The whole team (Engineers, Product Managers, UX) divided into groups and did the exercises together. The team voted for the best concepts.</image:caption>
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      <image:title>Highlights - Connecting Today's Family</image:title>
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      <image:title>Highlights - Connecting Today's Family</image:title>
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      <image:title>Highlights - Connecting Today's Family</image:title>
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      <image:title>Highlights - Connecting Today's Family</image:title>
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    <image:image>
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      <image:title>Highlights - Connecting Today's Family</image:title>
      <image:caption>Competitive Analysis I reviewed 6 different direct competitor apps and evaluated the user experience based on the usability measurements.</image:caption>
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      <image:title>Highlights - Connecting Today's Family</image:title>
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      <image:title>Highlights - Connecting Today's Family</image:title>
      <image:caption>A Day In The Life This is a type of ethnographic research in which a user is followed and observed by the researcher throughout a typical day. The researcher is able to observe moments that are so routine to the user as to be unremarkable, or even entirely unnoticed by the user. I found that even though the mom and teen are in the same space, they hardly talk with each other. They use the phone to text and communicate.</image:caption>
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      <image:title>Highlights - Connecting Today's Family</image:title>
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    <image:image>
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      <image:title>Highlights - Connecting Today's Family</image:title>
      <image:caption>Heuristic Analysis I reviewed the existing product and compared the findings against Usability Principles.</image:caption>
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      <image:title>Highlights - Connecting Today's Family</image:title>
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      <image:title>Highlights - Connecting Today's Family</image:title>
      <image:caption>Two People, One Persona Two people, One persona provides a glimpse of relationships and everyday coordination of family life; a tool for thinking about scenarios, goals and motivation differences. We also observed the social circles from these personas. The goal is to understand how they communicate with each other; who will be the immediate person to be contacted in the case of emergency.</image:caption>
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    <image:image>
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      <image:title>Highlights - Connecting Today's Family</image:title>
      <image:caption>Insights Statement Here are some insight examples from our findings. We created a series of insight statements. These insights are backed with evidences we found throughout our research process.</image:caption>
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      <image:title>Highlights - Connecting Today's Family</image:title>
      <image:caption>Hybrid Ethnographic Study and Remote Video Interviews Using affinity diagrams method, I grouped the common behavior patterns among participants. The goal was to find relationships or themes in the research data and to uncover hidden meaning in the behavior that was observed.</image:caption>
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    <image:image>
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      <image:title>Highlights - Connecting Today's Family</image:title>
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      <image:title>Highlights - Connecting Today's Family</image:title>
      <image:caption>Persona Creation Map Persona is... • Descriptive profile that reflects a range of behaviors and attitudes • Based on quantitative and qualitative data • Aspirational tool for thinking through end - to - end scenarios • Customer-connect tool to know the target user Persona is not... • A representation of the “average” user or middle of a curve • Quantitative measurements of market size • Adequate data for feature prioritization decisions</image:caption>
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  <url>
    <loc>https://www.merlinstonecypher.com/highlights/2017/12/30/next-generation-electronic-health-records</loc>
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    <lastmod>2023-09-26</lastmod>
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  <url>
    <loc>https://www.merlinstonecypher.com/highlights/2017/12/31/connected-car-case-study</loc>
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    <lastmod>2023-09-10</lastmod>
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      <image:caption>User taps MirrorLink app icon and then the modal view is displayed. User taps on the Map image to go to Maps and Navigation section.</image:caption>
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    <image:image>
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      <image:title>Highlights - Bringing UX to the Driver Seat</image:title>
      <image:caption>1. EJECT button 2. HOME button 3. DISPLAY OPTIONS button 4. Disc slot 5. USB port This is how the user connects their smartphone device to their vehicles head unit to allow MirrorLink to run (plug-n-play). 6.Front panel release button 7.VOLUME control dial, SOURCE/OFF button 8. Display, touch screen</image:caption>
    </image:image>
    <image:image>
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      <image:title>Highlights - Bringing UX to the Driver Seat</image:title>
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    <image:image>
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      <image:title>Highlights - Bringing UX to the Driver Seat</image:title>
      <image:caption>1. Display (non-touch) This will display the non-touch interface. 2. SCROLL DIAL, select button This is how the user interacts and controls the interface in the vehicle. 3. NAVIGATION buttons There may or may not be the presence of some extra functionality for controlling the interface, such as hard BACK and HOME buttons.</image:caption>
    </image:image>
    <image:image>
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